Every year, evian® teams up with the most prestigious fashion houses for a series of limited edition bottles and this year it is the creative team at Courrèges that was chosen for the 2011 edition..
The design of the bottle, which is inpired by a flower, is fresh, simple and shows timeless elegance. In the words of Jerome Goure, VP Marketing, Danone Waters of America, “evian® and Courrèges both share the idea that youth is a matter of attitude rather than age”.
The design of the bottle, which is inpired by a flower, is fresh, simple and shows timeless elegance. In the words of Jerome Goure, VP Marketing, Danone Waters of America, “evian® and Courrèges both share the idea that youth is a matter of attitude rather than age”.
Launched last week during Fashion's Night Out, the bottle is only available for now at Jeffrey in New York and Colette in Paris. If you can't make it to either boutiques, be patient, you will be able to cope it at your favorite hotels and or restaurants as of November; or you can just pre-order your limited edition bottle here.
PS: Peep evian®'s 2009 collaboration with Paul Smith here.
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