Minimalist, much more classical and a little pricier, that's how we could describe H&M sister- brand COS (Collection of style).
COS, launched in 2007, recently opened its first Parisian store with men, women and children apparel + accessories.
With COS, the Swedish group is obviously targeting a different group of consumer from the ever-so-present H&M's and I'm curious to see how quickly Parisians will adopt the style.
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