6.12.08

La vie est belle


La nouvelle publicité de Bell (août 08) peut être trouvée partout à Montreal.

Bell's new French ad campaign in Montreal rolls of the tongue but the English...



...just doesn't make sense to me. Simpler, better, trimmer. ER, without the prefixes, is just an E and an R. Or do they mean ER like emergency room, troubleshooting etc. In that case, lets go with other words: emergency, bitter, teaser, user, slower, mystery and scammer.

On a positive side, I like that the improved logo harps back to 1975 brand designed by Jean Morin in Quebec.

T



Image: Cossette Communication, Leo Burnett, Montreal's Lg2, Zula Alpha Kilo

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